Universal Garden Feeder

The Request

Miracle-Gro had developed a unit that attaches to a garden hose and distributes their product effortlessly. They needed a package that quickly explained this new product, and also fit the odd shaped device.

My Approach

We worked closely with the client and manufacturer to develop a unique structure to house the unit, while also developing a name and graphics which needed to adhere to the established brand architecture we developed in the redesign. Along with being lead designer, I also managed all vendors necessary to complete the job.

What I Did

#Conceptual Sketching. #Structural Design. #Dieline Creation. #Creative Design Study. #Logo Study. #Icon Study. #Creative Layouts. #Comp Photo Retouching #Comp Photography. #All Panel Layouts. #Ilustration Direction. #Design Team Management. #3D Renders. #POS Design

Phase 1 designs based on structures

Phase 1 designs based on structures

Final selected design

In-store shoppable shipper shipper

Selected shipper design