Essential Plus Design and Line Rollout
The Request
Milk-Bone knew that the consumer never viewed their core product as a healthy treat for their pets. The client wanted us to design a new product offering that highlighted it’s healthy benefits.
My Approach
I created a study of competitive “healthy” dog snacks and suggested where to position this product in the marketplace. I managed photo retouching of the supplied product shots and dog photography. I created the all panel layouts along with back panel design options.
What I Did
#Retail Competitive Market Survey. #Conceptual Sketching #Creative Concepting. #Design Exploratory. #Comp Photo Retouching #Comp Photography. #Icon Study. #Logo Study #All Panel Layout. #Directed Photo Retoucher. #Sourced Stock Photography. #Photographic Final Product Renders
Phase 1 Design Concepts
Final selected design
Stock photography dog sourcing sheet
All Panel Layouts
