Limited Edition Flavor Extension

The Request

Kettle wanted a unique versatile design to work alongside the existing product offerings. The selected design would also be used as the template for future Limited Edition flavors.

My Approach

I introduced a bright color palette to achieve a festive look to the designs. I explored a range of “Mexican restaurant” themed typography styles that will complement the typography used on other existing flavors, as well as a premium feeling range. Myillustration design styles ranged from their woodcut look based on the core brand to new contemporary styles.

What I Did

#Retail Competitive Market Survey. #Conceptual Sketching #Creative Concepting. #Concept Board Creation #Design Exploratory. #Comp Photo Retouching #Illustrtaion. #Icon Study. #Logo Study #Typographic Study #Comps. #POS Design

Concept Boards and Illustration Samples

Phase 1 Designs

Shipper Concepts

Design Select