Guidelines, Brand Assets & Other stuff
A visual identity is a complex system with many rules that need to be set and adhered to so that a consistent visual language is created for the brand. As the rollout process isimplemented, many different suppliers and designers are needed. A guidelines manual is a great way to ensure visual consistency for everyone to follow.
Miraclr-Gro packaging standards manual.
Coppertone Logo color usage guide.
Milk-Bone packaging key brand assets guide.
Flanax sub-brand hierarchy study, Icon and water splash study.
Delta faucets package guidelines for suppliers.
Home Depot private label logo study.
Kookhero.com Brand design and guidelines manual.
