Design Refinement and Adaptation Rollout
The Request
The Emergen-C client asked us to refine and extend selected designs, developed in another studio, and rollout to all flavors and sub-brand flavors.
My Approach
I created a fruit study examining the size and amount of fruit used on the PDPs. Refined and organized product benefit information, flavor communication, and icons.
What I Did
#Retail Competitive Market Survey. #Conceptual Sketching #Design Exploratory. #Comp Photo Retouching #Comp Illustrtaion. #Icon Study. #Logo Study #Typographic Study
Current design
Selected design
Product line rollout
