Product Line Redesign and Rollout
The Request
Dr.Scholl’s transitioned their product line from plastic to paper structures. They wanted to take the opportunity to unify their brand language and redesign their entire product line.
My Approach
I standardized the size and placement of the logo lock-up. I organized and simplified the sub-brands, and main benefits’ visual hierarchy. I developed new iconography and sub-brands. I adapted the final designs to all panels and created digital renders for online retail.
Final paperboard redesign
Final box and hanging bags redesign
Old and new design comparison
Front and back panel layout adaptations
Custom fit orthotics old and new design
Paperboard all panel design adaptation
Custom fit orthotics all panel design adaptation
