Showerhead Packaging Redesign
The Request
Delta faucets wanted a more contemporary look for their premium bath shower fixtures. We had the opportunity to explore a new outer cardboard sleeve wrap to complement the clam shell inner structure better
My Approach
Inspired by flowing water and dancing splashes, I developed a curved, more elegant outer card shape, that showcases the product better. To further enhance the elegant shapes, i explored the introduction of white onto the packaging, which also creates a cleaner feel.
What I Did
#Retail Competitive Market Survey. #Conceptual Sketching #Creative Concepting. #Design Exploratory.#Comp Photo Retouching #Comp Photography. #Icon Study. #Logo Study #Icon Study #Dieline Creation. #All Panel Layouts. #Directed Photo Retoucher. #Directed Illustrator #Photographic Final Product Renders #Line Extensions
Current design
Phase 1 designs
Final selected design
Back panel study
All panel layouts
Informational icon exploration
