Design and Refresh Adaptation Rollout
The Request
The Coppertone brand was suffering from a fragmented communication architecture. The design needed to fit within the communication hierarchy standard, Brand, Sub-Brand, and SPF strength.
My Approach
I refined and organized design elements to create a standardized visual hierarchy. I developed master art for the burst to establish consistency throughout all the sku’s. I refined the illustrations so they wouldn’t compete with the burst graphic at the top. I adapted the final designs to all panels.
Final design
Product line rollout
All panel adaptations
