Tropical Flavor Multigummies
The Request
Centrum wanted to add a new Tropical Fruit flavor to their popular line of gummies. The ask was that it fit neatly into the existing line, yet stand out enough to be noticed.
My Approach
The current line buried the flavor at the bottom because it was only one flavor, by introducing a second, it now became an element to explore along with color, and fruit lockups.
What I Did
#Retail Competitive Market Survey. #Conceptual Sketching #Creative Concepting. #Concept Board Creation #Design Exploratory. #Comp Photo Retouching #Illustrtaion. #Icon Study. #Typographic Study #Illustration. #Photo Retouching. #All Panel Layouts
Current product line.
Phase 1 design range.
Selected design.
Kids fruit character study.
Kids fruit character study
Fruit lockup study.
Final adapted design.
