Tropical Flavor Multigummies

The Request

Centrum wanted to add a new Tropical Fruit flavor to their popular line of gummies. The ask was that it fit neatly into the existing line, yet stand out enough to be noticed.

My Approach

The current line buried the flavor at the bottom because it was only one flavor, by introducing a second, it now became an element to explore along with color, and fruit lockups.

Current product line.

Phase 1 design range.

Selected design.

Kids fruit character study.

Kids fruit character study

Fruit lockup study.

Final adapted design.