I used Scott’s gummies as inspiration for the theme of the packs. Under the sea for DHA, and jungle for multivitamins. Vitamin C used an orange orchard theme. I followed Centrum Kids (USA) for design architecture. The lower arch color represents flavor. I explored a range of character illustrations and created a centralized area for the product benefits to simplify where the consumer needs to look. I adapted the final designs to all panels and created digital renders for online retailers.