New Product Concepts
The Request
Aleve developed a new product and wanted to explore marketing strategies and graphics.
My Approach
First, I created different platforms to segment the new product with. such as “cold and flu”, “Dual action”, etc. Once I was happy with the categories, I developed graphics to help support the main message.
What I Did
#Retail Competitive Market Survey. #Conceptual Sketching #Creative Concepting. #Concept Board Creation #Design Exploratory. #Comp Photo Retouching #Illustrtaion. #Icon Study. #Logo Study #Typographic Study
Phase 1 initial concepts.
Phase 2 refinements.
Final designs for focus groups.
